Obesity

Wednesday 21st April 2010, Grosvenor Hotel, London, 09:45 - 16:00

Obesity: Healthy Lifestyles, Healthy Nation

Overview

Obesity is one of the biggest health challenges we face.

The Government’s ambition is to be the first major nation to reverse the rising tide of obesity and overweight in the population, by enabling everyone to achieve and maintain a healthy weight. By 2020, the Government aims to reduce the proportion of overweight and obese children to 2000 levels.

Healthy Weight, Healthy Lives: A Cross-Government strategy for England was published in January 2008. It was the first step in a sustained programme to combat obesity and support people to maintain a healthy weight. £372 million has been committed over three years to implement this strategy.

A year since the report was published, the Government published Healthy Weight: Healthy Lives One Year On. The report set out how we can continue our drive to combat obesity by helping people to make healthier choices; creating an environment that promotes healthy weight; providing quality services that identify, advise, refer and treat those at risk; and strengthening the delivery system.

Promoting physical activity is one of the main aims of the Government’s obesity strategy. More than 27 million adults in England are not getting enough exercise and 14 million do not complete 30 minutes a week. The London 2012 Games make this the perfect opportunity to get active and involved in sport. Before, During and After: Making the Most of the London 2012 Games was launched in June 2008 and set out the ambitious target to get two million people more active by 2012.

The challenge now is to build on this and the unique opportunity of the London 2012 Games to go further: to use sport to inspire activity – and to sustain increased participation beyond 2012. Key to achieving this is schools, colleges, the community, sports clubs and governing bodies working together to revitalise sport.

With this in mind, this unique convention will provide best practice case study analysis and benchmarking from those with key insight into how to reduce and tackle obesity levels through effective weight management commissioning services, lifestyle changes, social marketing and physical activity.

Agenda

09:45	Coffee and Registration
10:15	Opening Remarks by Chair Klim McPherson, Chair, National Heart Forum and Visiting Professor of Public Health Epidemiology, Oxford University (CONFIRMED)
10:25	Opening Keynote: Future Directions in Obesity Management Examining the progress made and future directions in obesity management Healthy Lives, Healthy Weight: an evaluation, what progress has been made? Strengthening delivery Exploring the next steps in tackling obesity Professor David Haslam, Chair, National Obesity Forum (CONFIRMED)
10:45	Questions and Answers Session
10:55	Commissioning Weight Management Services Weight management services Taking a family-based approach Reducing health inequalities through commissioning weight management services Developing a profile of the local population who may be potential users of weight management services Engaging with the user population, practitioners and providers Identifying gaps, opportunities and priorities Developing obesity care pathways for children and young people Developing minimum child health data-sets and models for the planners and commissioners of services Ensuring robust arrangements are in place to promote and ensure the quality of health services Gill Harrison, Public Health Specialist, NHS Rotherham (CONFIRMED)
11:15	Using Social Marketing as a Total to Combat Obesity Social marketing as an effective campaign tool Raising commissioner awareness around social marketing and the benefits it can bring to an obesity prevention or management programme How Local Authorities are promoting active living to stay healthy through social marketing Building capabilities and skills in social marketing Extending reach through communication technology Resourcing a social marketing strategy Jeff French, Chief Executive, Strategic Social Marketing (CONFIRMED)
11:35	Questions and Answers Session
11:55	Coffee and Networking
12:15	Access & Connect - Tackling Childhood Obesity Through Integrated Incentives for Healthy Lifestyles Across the Local Strategic Partnership Barking and Dagenham has one of the highest rates of obesity in London, with 9.3% of population registered as obese and 28% of children aged 4 to 5 Creation of an LAA to halt year on year rise in childhood obesity by 2010 and publication of childhood obesity strategy to achieve this Development of effective partnerships between the Local Authority, the PCT and voluntary bodies to implement obesity strategy Implementing new Council guidelines to restrict planning permission of hot food takeaways in the Borough Involvement of private sector providers to support a healthy eating incentive scheme Role out of an under 19yrs integrated incentive scheme linking schools, leisure, health and social care Dr Justin Varney, Joint Assistant Director of Health Improvement (Children & Young People) and Consultant in Public Health Medicine Health Improvement, NHS Barking & Dagenham (CONFIRMED)
12:35	Young People at the Heart of A Healthy School Engaging the participation of children and young people - and their parents - in school management decisions to improve health outcomes, including a focus on: The Be Healthy! Family Challenge - a social marketing initiative and a vehicle for Change4Life National Healthy Schools developments and evidencing improved outcomes Anne Cowling, Manager, The Leeds Healthy School and Wellbeing Programme, Education Leeds (CONFIRMED)
12:55	Questions and Answers Session
13:15	Lunch and Networking
14:15	Supporting Patients Through the Bariatric Surgery Process Identifying patients for who bariatric surgery is the best option and managing them through the referral process Examining best-practice for patient management when surgery is not an option Managing patient expectations and supporting them psychologically through the surgery process and lifestyle changes it brings Developing an effective care plan for patients post-surgery The long term cost-effectiveness, health and quality of life outcomes for patients undergoing surgery in expert hands and with specialist long-term follow-up Pratik Sufi, Consultant Upper Gastrointestinal and Laparoscopic Surgeon, The Whittington Hospital NHS Trust (CONFIRMED)
14:35	Increasing Participation - a re:freshing approach Developing and delivering local physical activity and sports strategies Building physical activity into the development of community plans Increasing the take-up of activity within communities through facilities investment Importance of partnership working "re:fresh" an example of good practice - successes and lessons learnt Claire Ramwell , Head of Healthy Living and Sport, Blackburn with Darwen Borough Council (CONFIRMED)
14:55	Becoming a Healthy Borough: Insights from the Tower Hamlets Healthy Borough Programme Developing a ‘Healthy Town’: Engaging all the community Breaking down cultural barriers Innovative approaches to improving the physical and social environment Effective partnership working Keith Williams, Head of Healthy Borough Programme, Tower Hamlets Partnership (CONFIRMED)
15:15	Coffee and Networking
15:35	Questions and Answers Session
15:55	Chairs Closing Remarks
16:00	Close

*programme subject to change without notice

Audience

The audience will be comprised of local authorities, health professionals, strategic health authorities, central government departments & bodies, schools, clinical specialists, public health specialists, primary care workers, academia, lifestyle clinicians and professionals, foundation trusts, trade unions, private, legal & voluntary sectors.