Overview

28 Jun, 20229:30 am-12:30 pm29 Jun, 20229:30 am-12:30 pm
Online

This training course is designed specifically for local authority professionals seeking to drive growth in their local area by engaging with local businesses to ensure that the community is an attractive place to work, that businesses have the opportunities to develop products and processes, and that local skillsets and job opportunities match up. As work patterns are changing due to Covid-19, many people are moving away from the capital and from other large cities. The levelling up agenda is providing some new funding opportunities and a need to consider new business footprints, making this an important time to engage with local businesses to retain investment, drive local employment and economic growth.

In the context of the levelling up agenda, this is a key moment to maximise on new funding opportunities, with the February 2022 White Paper introducing Local Skills Improvement Plans, and aiming to put local employers at the heart of skills provision, as well as Combined Authority and County Deal areas developing new ways to encourage growth.

It is essential to work with local businesses to build their strategic plans for the future, develop skills plans, make sure that local opportunities are filled, and that local talent is not lost to commuting, in order to boost growth in the area, and increase its attractiveness. Partnering with businesses to help support them in setting a direction for the future, including marketing their job offers, improving the visibility of local employment opportunities, and working with young people to improve take up of local jobs, is therefore important to achieve increased local spending, drive local business growth, and build sustainable economic development in the area.

Key learning outcomes:

  • Discuss how to retain investment and ensure that businesses invest locally for the future
  • Discuss how best to work with employers on to raise awareness of local opportunities, in order to match the skills and needs of the community, encourage working locally and capitalise on changing working patterns
  • Evaluate the role local employers have in place-making and how you can work together to ensure the local area is an attractive place to live and work
  • Evaluate your role as the local authority in aiding local businesses, and the impact that boosting local employment can have on growth
  • Develop an approach in which public agencies and businesses can jointly agree on an approach and to develop account plans

Other Speakers

Israr Hussain photo
Israr Hussain
Economic Growth Manager
Hartlepool Borough Council

Agenda

  • Day 1
  • Day 2
9:00 am
Login and Accessing Training Platform
9:30 am
Introductions, Setting the Scene, and Clarification of Learning Goals
  • Icebreakers and getting to know the trainer and other delegates
  • Evaluating the learning goals for the day, and putting them in the context of the levelling up agenda
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
9:50 am
Understanding the Strategic Context for Key Account Management and the Opportunity to Influence Businesses

The nature of the modern economy is such that businesses that do not evolve their products and services and their approach to business delivery are likely to be left behind by their competition. Investment decisions are made against a defined time horizon and where businesses do not secure follow on investment the original investment can be undermined. Public agencies and businesses can work together to deliver on opportunities for businesses to develop whilst at the same time building benefits for the local economy.

  • Understanding business drivers and what these may mean for current investors
  • Understanding the different areas of influence that Local Agencies may hold
  • Setting out the time horizons for different services – at an establishment, operational and strategic level
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
10:30 am
Establishing Dialogue with Local Businesses to Understand their Employment Needs and Engage on Skills Provision

Filling local employment opportunities and reducing unemployment in the community is vital to boosting local growth. This session will explore what local authorities and local businesses can offer each other in order to achieve these shared goals. As many local authorities have worked with businesses to provide support throughout the pandemic, this is a key moment to capitalise on those established relationships.

  • Evaluate what you can offer local employers as you approach them on employment questions, such as a better understanding of the skills available in the community, and greater reach in marketing their job offers
  • Explore how to help local businesses see the value of employing locally, leading to lower churn and greater value reinvested into the local economy
  • Understand how to establish dialogue with HR professionals in order to understand their offer and advise them on how to attract local talent
  • Discuss how to shape skills provision with local employers in the context of the new Local Skills Improvement Plans
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
11:10 am
Break
11:30 am
Case Study: Utilising Business Rate Retention Pilot Funding to Address Business Concerns and Retain Investment

Having obtained funding from the Retain Business Rates Pilot, Reigate and Banstead Borough Council spent time researching the problems larger businesses in the borough were facing, in order to be able to help them and boost local economic growth.  

  • Examine how Reigate and Banstead Borough Council established connections with businesses in the borough and determined how they were able to help
  • Explore how the Council responded to the employment and recruitment related concerns of the businesses through developing a local employment website
  • Discuss how addressing common business problems can make the local area more attractive and retain investment, and the impact on economic growth
Simon Bland
Simon Bland
Economic Prosperity Programme Manager
Reigate and Banstead Borough Council
Confirmed
12:00 pm
Q&A, Reflection, and Evaluating Learning Outcomes
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
12:30 pm
Trainer's Close to Day 1
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
9:00 am
Login and Accessing Training Platform
9:30 am
Introduction to Day 2 and Clarification of Learning Goals
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
9:35 am
Maximising Upon Changing Working Patterns, Supply Chain Models and Business Space Post-Covid-19 to Improve Business Engagement

With remote and flexible working becoming the norm due to Covid-19, and as many people are re-evaluating what they value in terms of work-life balance, this session will look to discuss how local authorities can capitalise on these changing work patterns to identify opportunities to build local supply chains, encourage start-ups, assist jobseekers to take up local opportunities, as well as providing support for remote workers to establish themselves in the local area and to consider different workspace models and how business can approach R&D.

  • Understand how businesses can help their own business model and support the local economy through re-imagining their supply chains
  • Understand what new working patterns mean for local businesses, and how to get them to stay in the area even when employees don’t need to attend the office
  • Explore what the provision of business space is likely to look like – and the role of Local Agencies in developing this provision
  • Examine what this means for the community, and how to ensure your local area remains an attractive place to live and work, through place-making and adapting to the changes in working patterns, for example by providing spaces that suit new work patterns, such as co-working spaces
  • Understand how businesses can better tap into the research and development ecosystem for their own benefit
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
10:20 am
Case Study: Driving Growth in the Creative Industries in Hartlepool Borough Council through New Business Space Provision

The Economic Growth Team at Hartlepool Borough Council has been working to address the needs of creative businesses in its local area, by developing a new business space, the BIS. The creative industries is one of the fastest growing sectors in the UK, and a key focus area for the Council is looking to raise Hartlepool’s profile in the creative space to make the local area more attractive and boost growth.

  • Explore how Hartlepool Borough Council worked with local businesses to develop the new business space
  • Evaluate the challenges the Council faced in developing a new space that would both suit business needs and drive local economic growth
  • Discuss the challenges faced during and post Covid-19 lockdowns, to ensure the space adapted to changing work and consumer patterns
Israr Hussain
Israr Hussain
Economic Growth Manager
Hartlepool Borough Council
Confirmed
11:00 am
Break
11:20 am
Workshop: Implementing a Successful Business Engagement Strategy and Evaluating its Impact

In this session we will discuss what an effective business engagement strategy looks like, how to evaluate its wider impact on local economic growth, and the role local authorities can play alongside and in partnership with LEPs and other organisations already engaging with local businesses. Local employers have a key role in reducing unemployment and making the local area more attractive to live and work in, so it is essential the voices of local businesses of all sizes are heard and inform your strategy.

  • How to develop the key account list
  • Evaluate what good governance structure and information sharing practice involving local business voices looks like, and how to ensure all types of business are included in shaping local strategy
  • Discuss how to engage with businesses and at what level within the company
  • Explore how to measure the impact of your business engagement strategy and the key metrics to be looking at
  • Examine how to coordinate your business support offer with existing support from LEPs, universities, enterprise groups and growth hubs, and how partnerships with these organisations might work
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
12:10 pm
Q&A and Evaluating Learning Outcomes

This is your chance to go over any last questions you have for Nigel, discuss what you’ve learnt during the course, how you’ll implement it in your organisation, and network with other delegates.

Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed
12:30 pm
Trainer's Close to the Course
Nigel Wilcock
Nigel Wilcock
Executive Director, Institute of Economic Development
Managing Director, Mickledore Ltd
Confirmed

Pricing

  • Central & Local Government/ Housing
    £325 +VAT
  • Voluntary Sector Rate (Large Charities - Over £1m Income)
    £295 +VAT
  • Voluntary Sector Rate (Small Charities - Under £1m Income)
    £245 +VAT
  • Private Sector Rate
    £425 + VAT