Overview

20 Apr, 20219:00 am-3:30 pm
Online Conference

The Higher Education Admissions Conference 2021 will explore the future of the admissions systems for the sector and assess the potential impact of landmark reforms on how students apply to university. The Conference will evaluate the outcomes from the Universities UK Fair Admissions Review and examine what the Department for Education’s consultation into the development of a Post Qualification Admissions (PQA) Model would mean for the sector. The Conference will also analyse how a fairer and more transparent admissions system can be developed which improves outcomes for disadvantaged and underrepresented groups.

What to Expect

  • A national update on the development of the Department for Education’s consultation into the formulation of a Post Qualification Admissions (PQA) model
  • Gain leading insights from major reviews into the admissions system being led by Universities UK, the Office for Students (OfS) and UCAS
  • Examine how the admissions system will respond to the impact of Covid on exams in 2021
  • Assess how outreach and recruitment programmes are evolving as a result of the Covid crisis
  • Participate in live workshops and roundtable discussions on supporting widening participation for those from disadvantaged backgrounds
  • Analyse how institutions can remain competitive and uphold their market standing amid reforms to the admissions system

This Conference also has an additional breakout stream in the afternoon exploring international student recruitment. Participants will be able to choose from multiple sessions during the Conference.

Online Experience

  • AI networking and live delegate meet ups
  • Replay functions so you never miss a session
  • Live chat, questioning and polling tools
  • Real time resources and presentations
  • Sector based discussion groups
  • Next generation conference engagement platform

Agenda

  • Main Plenary
  • International Recruitment
9:00 am
Online Login and Registration

Throughout the Conference you will be able to make use of:

  • Match making networking and live delegate meet ups
  • Replay functions so you never miss a session
  • Live chat, questioning and polling tools
  • Real time resources and presentations
  • A next generation conference engagement platform
9:20 am
Your Tour of the Online Conference Platform

Before proceedings get underway, this short explainer session will explore how you can get the most out of our new next generation Conference platform.

Our IG Higher Education Team will run through how to make virtual connections, creating networking meet ups, accessing content on demand and how to use our new Q&A, chat functions and virtual polling tools.

9:30 am
Chair's Welcome Address
Samina Khan
Samina Khan
Director, Undergraduate Admissions and Outreach
University of Oxford
Confirmed
9:40 am
Making The Transition to a Post Qualification Admissions System; Where Are We At?
  • Outlining the Department for Education’s consultation into the development of a post-qualification admissions system
  • Embedding enhanced fairness and transparency into higher education entry
  • Overcoming the challenges of inaccurate grade predictions and damaging entry practices such as the use of unconditional offers
  • Assessing how the transition to a post-qualification system can support the levelling up for talented students from disadvantaged backgrounds
PQA Consultation Team
PQA Consultation Team
Department for Education (DfE)
Invited
10:00 am
Outcomes and Action Points from the Fair Admissions Review
  • Examining the key findings from the landmark UUK Fair Admissions Review and outlining what the sector should do to ensure fairness and transparency are embedded into the admissions system
  • Assessing the central recommendations of the Review including the transition to a Post-Qualifications Admissions (PQA) Model
  • Exploring the Review’s stakeholder engagement process in assessing how a PQA model would be designed and implemented; how would the role of HEI’s have to change?
  • Evaluating how the new model would address concerns on early applicant decision making, conditional unconditional offers and unconditional offers
  • Discussing the key actions points for universities in abiding by admission principles and addressing inequalities in access and participation
Professor Quintin McKellar CBE
Professor Quintin McKellar CBE
Vice-Chancellor, University of Hertfordshire
Chair, Advisory Group UUK Fair Admissions Review
Confirmed
10:30 am
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

10:50 am
Solutions Workshops: Admissions Following Covid – Your Institution’s Response

In this session you will be able to choose between 3 interactive workshops where you will be able to assess the impact of the Covid-19 crisis on the admissions systems and work with your peers to develop long-term solutions in response.

In these interactive group-based sessions, you will have the opportunity to break down how your institution is responding, gain best practice from across the sector and build an action point for progress.

Workshop A: Exam Cancellations and Covid Disruption: Preparing for the 2021 Admissions Cycle
Roxanne Pendlebury
Roxanne Pendlebury
Head of Admissions
University of York
Invited
Workshop B: Bridging the Gap: Supporting Disadvantaged Applicants Following Covid
Marva de la Coudray
Marva de la Coudray
Head of Access, Participation & Student Success
SOAS, University of London
Confirmed
Workshop C: Outreach and Recruitment: What will Admission Cycles Look like Post-Covid?
Delyth Chambers
Delyth Chambers
Director, Student Recruitment, Outreach and Admissions
University of Warwick
Confirmed
11:40 am
System-Wide Reform: Preparing for a Transformation to Admissions and Outreach

In this panel discussion admissions leaders will explore the change needed to support greater fairness in accessing higher education and how the landmark reforms being proposed would be implemented in practice.

  • How should the higher education sector adapt to and implement a PQA model?
  • What would a PQA system mean for the admissions cycle and how recruitment activity is organised across the sector?
  • How can further education institutions and universities work to develop an admissions system designed around the interests of applicants and which addresses inequalities in access?
  • What will the future of decision making and offer making look like following the admissions reforms?
Mike Nicholson
Mike Nicholson
Director of Admissions
University of Bath
Confirmed
Beth Linklater
Beth Linklater
Assistant Principal
Queen Mary 's College, Basingstoke
Confirmed
Professor Richard Harvey
Professor Richard Harvey
Academic Director of Admissions
University of East Anglia
Confirmed
12:20 pm
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

12:40 pm
The OfS Workshop: Developing a Fairer and More Transparent Admissions System

This interactive workshop will allow you to explore with the Office for Students how a fairer and more transparent admissions system can be developed which improves outcomes for disadvantaged and underrepresented groups.

This will be your opportunity to assess what an ambitious admissions system can look like and how fairer access for unrepresented groups can be supported.

Elizabeth Garnham
Elizabeth Garnham
Access and Participation Plan Manager
Office for Students (OfS)
Confirmed
1:10 pm
Roundtable Discussions: Delivering Action on “Levelling up” the Admissions System

These live roundtable discussions will allow you to engage in an open dialogue around the challenges and solutions to designing admissions processes which support improved access for disadvantaged and underrepresented students.

You will be able to participate in one of the roundtable discussions below. Come armed with your thoughts and questions to share with sector experts and your peers.

Roundtable Discussion A: Supporting Impactful Contextual Admissions and Offer Making
Simon Smith
Simon Smith
Head of Admissions
Nottingham Trent University
Invited
Roundtable Discussion B: Raising Aspiration through Improved Advice, Information and Support
Michelle Tang
Michelle Tang
Widening Participation Manager (Post-16)
University of Cambridge
Confirmed
Roundtable Discussion C: Overcoming Barriers for BAME Students and Under-Represented Groups
Louise Hussain
Louise Hussain
University of Manchester
Invited
1:50 pm
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

2:10 pm
Panel Discussion: Remaining Competitive and Managing Market Standing Amid Reform

With huge growth in early applications, a year-round recruitment cycle and no signs of Covid-19 denting the expansion of the student market, there is ever growing emphasis on market standing and attracting students in a highly competitive sector.

This session will examine how institutions can maintain their competitive-edge and meet the needs of applicants amid a system facing reform.

This panel discussion will examine:

  • The future of the recruitment cycle and timeline
  • The evolving nature of marketing campaigns and outreach
  • How institutions remain competitive within the admissions system
Professor Rama Thirunamachandran
Professor Rama Thirunamachandran
Vice Chancellor and Principal
Canterbury Christ Church University
Confirmed
Danielle Fitzgerald
Danielle Fitzgerald
Director of the Future Students Office
University of Leicester
Confirmed
Vicki Hennessy
Vicki Hennessy
Head of Student Recruitment and Outreach
The University of Salford
Confirmed
Claire Pryke
Claire Pryke
Associate Director of Recruitment, Outreach and Marketing
University of Bradford
Confirmed
2:50 pm
Embedding Transparency and Fairness into the Application System
  • Outlining the UCAS approach to transparency and information provision to applicants
  • Delivering enhancements to the applicant experience with the new ‘My Application’ student interface and the development of Clearing Plus
  • Designing a new pilot adviser tool to provider enhanced support for applicants on how level of attainment related to offers
  • Examining the UCAS proposals for reform including the delivery of a new PQA model and the redevelopment of the academic entry cycle
John Cope
John Cope
Director of Strategy, Policy and Public Affairs
UCAS
Confirmed
3:10 pm
Conference Close, Virtual Networking and Live Delegate Meet Ups

You will still have the opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

International Recruitment Stream

Please note this is an additional Conference breakout focused on international student recruitment. You will be able to choose between the sessions in the main plenary and these additional breakout sessions on international recruitment.

1:10 pm
Department for Education Update: Supporting International Student Recruitment through the International Education Strategy
  • Assessing DfE’s roadmap to increasing the total number of international students entering the UK higher education system, with the aim of hosting 600,000 international students by 2030
  • Examining the outcomes from the review of the International Education Strategy in Autumn 2020
  • Exploring the next steps in making the UK more competitive and welcoming to international students through improvement to the visa system and supporting long term employment prospects
  • Evaluating how higher education institutions may target new potential growth regions for education exports
Ella Carey-Phillips
Ella Carey-Phillips
International Higher Education and Workforce
Department for Education (DfE)
Confirmed
1:30 pm
Delivering a Strategic Approach to International Student Recruitment Post-Brexit

This case study will focus on the strategic approach to planning for the changed reality of EU recruitment. Setting realistic targets for EU students and using these changes to start a conversation about size and shape of the student body and setting EU recruitment in the overall context of broader efforts to internationalise the student body. This strategy focuses on:

  • Evidence-based recruitment targets
  • Market prioritisation
  • Discrete strategies for different recruitment channels
  • End-to-end strategy for conversion
Charlie Pybus
Charlie Pybus
Head of International Student Recruitment
University of Bristol
Confirmed
1:50 pm
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

2:10 pm
Panel Discussion: Leading Growth and Expansion: What Next for International Student Recruitment?

With rising global competition, campus safety as a result of Covid-19 and Covid-related discrimination continuing to cause concerns this panel session will explore how UK institutions can maintain competitiveness, showcase their attractiveness to prospective international students and continue to support growth in admissions following the pandemic.

Adam Rennison
Adam Rennison
Head of International Recruitment
Teesside University
Confirmed
Rohit Ramesh
Rohit Ramesh
Head Of International Recruitment
University of Liverpool
Confirmed
Jenny Zhou
Jenny Zhou
Senior International Officer - East Asia
University of Sussex
Confirmed
James Pitman
James Pitman
Chair of Exporting Education UK
Vice-Chair of Independent Higher Education
Confirmed
2:50 pm
Top Tips for Enhancing Recruitment by Showcasing an Outstanding International Student Experience
  • Exploring the outcomes from UKCISA’s roadmap report ‘Delivering a world-class international student experience’ and outlining how you can make your organisation as attractive as possible to prospective international students
  • Examining how institutional performance on international student experience determines global competitiveness
  • Assessing UKCISA’s recommendations on improving flexibility in the visa and immigration system to support access to UK higher education
  • Improving the evidence base on international student recruitment and providing tips around how the UK can enhance its position as the most welcoming place to study globally
  • Brexit and Beyond: outlining how a future international student friendly immigration system would deliver an improved customer journey for international students
Anne Marie Graham
Anne Marie Graham
Chief Executive
UK Council for International Student Affairs (UKCISA)
Confirmed
3:10 pm
#We Are Together: Supporting International Students to Study in the UK in 2021 and Beyond
  • Exploring the outcomes from UUK International’s #WeareTogether campaign in reassuring international applicants looking to study in the UK following Covid-19
  • Harnessing existing international students to share their experiences and discuss how they have adapted to the Covid landscape with international audiences
  • Assessing the main concerns and objections of prospective international students and exploring how institutions can meet expectations on safety, the student experience and teaching standards
  • Looking beyond Covid: Exploring the growing competition from other countries on international student recruitment and how the UK can adapt to changing patterns on international student mobility
Andy Howells
Andy Howells
Assistant Director, External Affairs
Universities UK International
Confirmed
3:30 pm
Conference Close, Virtual Networking and Live Delegate Meet Ups

You will still have the opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

Audience

The Conference is specifically designed for the higher education sector. Those in attendance will include:

  • Heads of Admissions
  • Admission Managers and Officers
  • Directors of Recruitment
  • Heads of Widening Participation
  • Widening Participation Managers
  • Directors of Marketing
  • Academic Registrars
  • Vice-Chancellors

Pricing

  • Online Conference (Voluntary Sector)
    £245 + VAT
  • Online Conference (HE and Public Sectors)
    £295 + VAT
  • Online Conference (Private Sector)
    £395 + VAT
For group discounts and enquiries about your registration please contact us on 020 3770 6580 or enquiries@insidegovernment.co.uk