Overview

20 Oct, 20219:00 am-1:00 pm21 Oct, 20219:00 am-1:00 pm
Online Conference

The Improving Public Health and Tackling Obesity Post Covid-19 Conference provides a unique opportunity for representatives from across the health, local government, voluntary and education sectors to discuss how to take a joined-up approach to improving public health across the UK.

It will focus on promoting healthy lifestyle changes and habits by tackling unhealthy behaviours in a post Covid-19 UK. The conference will discuss best practice and examine successful methods of improving public health behaviours and lifestyles through engagement and education programmes. Key areas of focus include obesity, promoting physical activity, mental health & wellbeing and public health psychology.

Policy Background

 63% of adults are above a healthy weight and half of these are living with obesity, according to NHS data. One in three children leaving primary school are already overweight or living with obesity. We know that obesity is associated with reduced life expectancy and that the UK’s rates of obesity are storing up future problems for individuals and the NHS. This became more apparent at the start of the pandemic with evidence showing that people who are overweight or living with obesity are more likely to be admitted to hospital with Covid-19, to an intensive care unit and sadly die from Covid-19, compared to those of a healthy weight.

Tackling obesity and improving public health has been a government priority even before the Covid-19 pandemic. The government published its ‘Childhood Obesity: a plan for action, chapter 2’ Strategy in June 2018, which outlined a plan to significantly reduce childhood obesity by supporting healthier choices. The government has also committed to encouraging more active and healthy lifestyles through the Cycling and Walking Strategy, this included a £2bn package to fund bike lanes and cycling training, announced in July 2020. This falls within the long term vision to increase active travel and embed the benefits of walking and cycling into our everyday lives to encourage more healthy lifestyles. In response to Covid-19 the government published it’s Tackling Obesity: Empowering Adults and Children to Live Healthier Lives Strategy in July 2020, addressing the wake-up call provided by Covid-19 to encourage us to get healthy, get active and eat better.

Regional health inequalities are also a key area of concern for improving public health. The PHE National Child Measurement Programme, published in June 2020, demonstrates how child BMI measurements reflect trends in widening divides around inequality. Childhood obesity has risen the most outside of London and the South of England. Figures show that the poorest children most affected by austerity have been hit the hardest, with the Midlands seeing a 16% rise in year six obesity and a 14% rise in the North-West. PHE also published further insights in it’s June 2020 report ‘Disparities in the risk and outcomes of Covid-19’, highlighting disparities based on age, gender, ethnicity, region and deprivation.

As we look at the long-term impact and recovery from Covid-19, it is crucial for public health professionals across the local government, voluntary and health sector to come together and develop strategies for more improvement. Multi-agency approaches to improving public health interventions will be crucial for ensuring a healthier population more resilient to future public health emergencies. This conference will discuss best practice and examine successful methods of improving public health behaviours and lifestyles through engagement and education programmes.

Watch this video to find out more about the online event experience.

Key Features of an Online IG Event

  • Sector based networking and live delegate meet ups
  • Replay functions so you never miss a session
  • Live chat, questioning and polling tools
  • Real time resources and presentations
  • A next generation conference engagement platform
  • Topic based discussion groups

Key Speakers

Emma Rourke photo
Emma Rourke
Director of Health Analysis and Pandemic Insight
ONS

Other Speakers

Vasudev Zaver photo
Vasudev Zaver
Core Surgical Trainess
NHS Health Education England North West

Agenda

  • Day 1 - 20th October
  • Day 2 - 21st October
9:30 am
Login and Accessing Online Event Platform
  • One on one networking opportunities and live delegate meet ups
  • Replay functions so you never miss a session
  • Live chat, questioning and polling tools
  • Real time resources and presentations
  • A next generation conference engagement platform
9:40 am
Your Tour of the Online Conference Platform

Before proceedings get underway, this short explainer session will explore how you can get the most out of our new next generation Conference platform.

Our IG Team will run through how to make virtual connections, creating networking meet ups, accessing content on demand and how to use our new Q&A, chat functions and virtual polling tools.

9:50 am
Chair’s Welcome Address

Welcome to the first day of the Improving Public Health and Tackling Obesity Post Covid-19 Conference. We have designed this conference with virtual in mind from the outset and therefore have designed the day to be as practical and solutions focused as possible for you.

Some of the key themes and challenges that we will be looking at solutions to across the day will include:

  • Developing a whole systems approach to improving public health and tackling obesity post Covid-19
  • What the data has shown us during the pandemic and lessons we can learn for key areas of improvement into the future
  • How to effectively work in partnership and engage with your community to improve public health
Professor Nicola Shelton
Professor Nicola Shelton
Head of Health and Social Surveys
University College London
Invited
10:00 am
PHE Policy Update: Outlining the Government’s Approach to Public Health and Tackling Obesity in the Covid-19 Era
Professor John Newton
Professor John Newton
Director of Health Improvement
Public Health England
Confirmed
10:20 am
Interactive Questions and Answers Session
10:30 am
ONS Data Deep-Dive: Sharing Insights into the Behaviours and Health of the Population

Emma will share analysis and insights into the impact of Covid-19 on the health of the population in the UK. She will explore trends in public health of the population as reflected in statistics from the ONS over the past year. 

Emma will highlight the importance of data in demonstrating health inequalities and how they are influenced by ethnicity, socio-economic background, and behaviours. She will also explore what the data can teach us for future public health interventions & campaigns and lessons learnt from the pandemic.

Emma Rourke
Emma Rourke
Director of Health Analysis and Pandemic Insight
ONS
Confirmed
10:50 am
Interactive Questions and Answers Session
11:00 am
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual platform, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

11:20 am
Panel Discussion: How Do We Improve the Health of the Population in Light of Covid-19?
  • Evaluating the UK’s efforts to tackle key public health challenges such as obesity, diabetes, smoking and alcohol consumption
  • Understanding the short, medium and long term impacts of Covid-19 on public health and discussing solutions
  • Identifying key areas of improvement that public health programmes should focus on to improve public health behaviours and lifestyles
  • Discussing the impact of government approaches on public health at a national and local level, such as the New Obesity Strategy and funding for cycling and walking infrastructure
Ben Wealthy
Ben Wealthy
Head of Policy and Communications
The Association of Directors of Public Health (ADPH)
Invited
12:00 pm
Practical Insights: Engaging with and Supporting Elected Members Around Health and Wellbeing
Beth Wolfenden
Beth Wolfenden
Public Health Specialist
Blackburn with Darwen Borough Council
Confirmed
12:20 pm
Interactive Questions and Answers Session
12:30 pm
Local Government Practical Insights Session: Learning How to Successfully Engage a Community to Improve Local Health

In this session Sandwell Council will share with delegates how they have taken a community approach to improving public health and how this has resulted in cost efficient savings, increased public engagement and awareness and a broader reach for programmes. 

Learning Outcomes:

  • Learning what a community asset-based model of local health improvement is and understanding what the benefits could mean for your local community
  • Learn how Sandwell council went about engaging the local population in health initiatives and sharing top tips that other local councils can learn from
  • Learning how to enlist local people to run health improvement programmes and sharing the benefits this has had on the public health of Sandwell residents
  • Sharing top tips on how local authorities, charities and health organisations should implement this model
Lisa McNally
Lisa McNally
Director of Public Health
Sandwell Council
Invited
12:50 pm
Interactive Questions and Answers Session
1:00 pm
Chair’s Closing Address

*Programme Subject to Change

9:30 am
Login and Accessing Online Event Platform
  • One on one networking opportunities and live delegate meet ups
  • Replay functions so you never miss a session
  • Live chat, questioning and polling tools
  • Real time resources and presentations
  • A next generation conference engagement platform
9:40 am
Your Tour of the Online Conference Platform

Before proceedings get underway, this short explainer session will explore how you can get the most out of our new next generation Conference platform.

Our IG Team will run through how to make virtual connections, creating networking meet ups, accessing content on demand and how to use our new Q&A, chat functions and virtual polling tools.

9:50 am
Chair’s Welcome Address

Welcome to the second day of the Improving Public Health and Tackling Obesity Post Covid-19 Conference. We have designed this conference with virtual in mind from the outset and therefore have designed the day to be as practical and solutions focused as possible for you.

Some of the key themes and challenges that we will be looking at solutions to across the day will include: 

  • Working in partnership to effectively reduce health inequalities
  • How to design a comprehensive public health engagement campaign
  • Discussing key areas of focus for improving public health, including: physical activity, smoking & alcohol and obesity
Professor Nicola Shelton
Professor Nicola Shelton
Head of Health and Social Surveys
University College London
Invited
10:00 am
Panel Discussion: Key Tips for Tailoring Approaches to Tackle Health Inequalities Made Worse by Covid-19
  • Sharing how regional differences impact local health and how-to tailor approaches accordingly
  • Discussing how ethnicity can impact public health and the importance of understanding the risks different ethnic groups face, especially in light of Covid-19
  • Highlighting how to effectively adapt approaches to recognise the broad range of factors which influence health inequalities, including income, gender, sexual orientation and disabilities
  • Discussing what councils, charities, schools and health organisations should be doing to raise awareness of health inequalities and working in multi-agency partnerships to tackle these
Matthew Ashton
Matthew Ashton
Director of Public Health
Liverpool City Council
Invited
10:40 am
NHS Foundation Trust Practical Insights: Learning How to Tackle Obesity Through the Local Exercise Referral Scheme

In this session Sherwood Forest Hospitals NHS Foundation Trust shares how they increased referrals of obese patients to the local exercise referral scheme to improve the health of their local population which includes a high number of patients from deprived ex-mining areas where healthy lifestyle choices can be difficult 

Learning outcomes:

  • Learn how to strengthen links with social prescribers to raise awareness of public health campaigns and services
  • Learn how Sherwood Forest effectively used and implemented digital alerts and campaigns which resulted in a 6-fold increase in referrals to the exercise scheme
  • Learn how effective interventions were used to improve engagement without the need for additional funding or the creation of new services
  • Understanding how to effectively use the national ‘Making Every Contact Count’ framework to raise awareness and improve outreach for public health issues
Vasudev Zaver
Vasudev Zaver
Core Surgical Trainess
NHS Health Education England North West
Confirmed
11:00 am
Interactive Questions and Answers Session
11:10 am
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual platform, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

11:30 am
Workshop: Designing a Comprehensive Public Health Engagement Campaign
  • Map out the key components of a successful public health campaign
  • Analyse key adjustments for public health engagement campaigns needed in response to Covid-19
  • Identify your audience and how to tailor the campaign to their needs and preferences
  • Understand your key partners and work together to co-create the campaign
  • Create relevant and clear key messages for your campaign in line with the campaign aims
  • Design a media strategy to support your campaign
Kiran Kenth
Kiran Kenth
Director of National and Regional Programmes
Royal Society of Public Health
Invited
12:15 pm
Public Health Challenges - Solutions Focused Breakout Rooms:

These breakout rooms will provide delegates with the opportunity to network with their peers and share insights and discuss solutions to every day public health challenges.

 We want these sessions to be as interactive as possible and therefore delegates will have the choice of breaking out into rooms to share experiences, assess findings and discuss what more can be done to tackle these issues through multi-agency approaches.

 Each room will be led by an expert speaker and will be focused on one of the following themes:

Breakout Room A: Physical Activity - Cycling and Walking
Professor Rachel Aldred
Professor Rachel Aldred
Director
Active Travel Academy, University of Westminster
Invited
Breakout Room B: Smoking and Alcohol – Behaviour Change
Dr Andy McEwen
Dr Andy McEwen
Assistant Director of Tobacco Studies
UCL
Invited
Breakout Room C: Obesity and Food
Professor Tim Lang
Professor Tim Lang
Emeritus Professor of Food Policy, Centre for Food Policy
City University of London
Invited
1:00 pm
Chair’s Summary and Close

*Programme Subject to Change

Audience

This conference is specifically designed for the health sector, local authorities and the voluntary sector but it is also open to the wider public and private sectors to encourage debate and networking.

  • Directors of Public Health
  • Directors of Health Improvement
  • Heads of Public Health
  • Public Health Obesity Leads
  • Heads of Health and Social Care
  • Health Education Leads
  • Public Health Strategists
  • Nutritionists
  • Public Health Consultants
  • Public Health Intelligence Analysts
  • Health Improvement Practitioners
  • Lead Dietitians

Pricing

  • Public Sector Rate (Housing & Central/ Local Government)
    £295 + VAT
  • Voluntary Sector Rate (Large Charities - Over £1m Income)
    £245 + VAT
  • Voluntary Sector Rate (Small Charities- Under £1m Income)
    £195 + VAT
  • Private Sector Rate
    £395 + VAT