Overview

27 Jan, 20219:00 am-4:00 pm
The International Student Recruitment Conference will be delivered entirely online as a virtual Conference

The International Student Recruitment Conference 2021 will assess how higher education institutions can support the growth of their international recruitment and admission programmes for the 2021 cycle and beyond. The Conference will explore how communications and marketing campaigns can access new markets, the future of international outreach programmes and how universities can work towards the goal of hosting 600,000 international students by 2030.

What to Expect

  • A national update on the development of the International Education Strategy
  • Sector-wide analysis of the latest international admission trends and how recruitment leaders should prepare for 2021/2022
  • Examining how UK institutions remained globally competitive during the Covid-19 pandemic with a 9% rise of student intake from outside the UK and EU
  • Practical case studies from across the sector exploring leading innovations in delivering high impact campaigns in international markets
  • Exploring how universities can recover growth in EU recruitment and support expansion in fast growing markets in South Asia, the Middle East and North Africa
  • Interactive roundtables on how the UK can deliver sustained growth in international student recruitment and remain a competitive host destination

FIND OUT MORE ABOUT THE ONLINE EXPERIENCE

Online Experience: What to Expect

  • Match making networking and live delegate meet ups
  • Replay functions so you never miss a session
  • Live chat, questioning and polling tools
  • Real time resources and presentations
  • Topic based discussion groups
  • Next generation conference engagement platform

Agenda

Networking-Led Interactive Conference Features

Match making networking and live delegate meet ups

Replay functions so you never miss a session

Live chat, questioning and polling tools

Real time resources and presentations

Next generation conference engagement platform

9:00 am
Virtual Conference Login and Registration
9:20 am
Your Tour of the Online Conference Platform

Before proceedings get underway, this short explainer session will explore how you can get the most out of our new next generation Conference platform.

Our IG Higher Education Team will run through how to make virtual connections, creating networking meet ups, accessing content on demand and how to use our new Q&A, chat functions and virtual polling tools.

9:30 am
Chair's Welcome Address
Professor Mike Shipman
Professor Mike Shipman
Pro-Vice-Chancellor (International)
Warwick University
Invited
9:40 am
Department for Education Update: Supporting International Student Recruitment through the International Education Strategy
  • Assessing DfE’s roadmap to increasing the total number of international students entering the UK higher education system, with the aim of hosting 600,000 international students by 2030
  • Examining the outcomes from the review of the International Education Strategy in Autumn 2020
  • Exploring the next steps in making the UK more competitive and welcoming to international students through improvement to the visa system and supporting long term employment prospects
  • Evaluating how higher education institutions may target new potential growth regions for education exports
Ella Carey-Phillips
Ella Carey-Phillips
International Higher Education and Workforce
Department for Education (DfE)
Confirmed
10:10 am
Panel Discussion: Leading Growth and Expansion: What Next for International Student Recruitment?

With rising global competition, campus safety as a result of Covid-19 and Covid-related discrimination continuing to cause concerns this panel session will explore how UK institutions can maintain competitiveness, showcase their attractiveness to prospective international students and continue to support growth in admissions following the pandemic.

Delegates will be encouraged to put their own key challenges and concerns to the panel whether that be at a personal or organisational level to the panel via our next generation virtual events platform. 

Panel members will then, in turn, be encouraged by the chair to provide key tips and solutions around individual delegates concerns.

Adam Rennison
Adam Rennison
Head of International Recruitment
Teesside University
Confirmed
James Pitman
James Pitman
Chair of Exporting Education UK
Vice-Chair of Independent Higher Education
Confirmed
Dawn Bell
Dawn Bell
Head of Undergraduate Admissions
Newcastle University
Invited
Elijah James
Elijah James
Head of International Student Recruitment
University of Birmingham
Invited
Professor Rudolf Allemann
Professor Rudolf Allemann
Pro Vice-Chancellor, International and Student Recruitment
Cardiff University
Invited
10:50 am
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

11:10 am
#We Are Together: Supporting International Students to Study in the UK in 2021 and Beyond
  • Exploring the outcomes from UUK International’s #WeareTogether campaign in reassuring international applicants looking to study in the UK following Covid-19
  • Harnessing existing international students to share their experiences and discuss how they have adapted to the Covid landscape with international audiences
  • Assessing the main concerns and objections of prospective international students and exploring how institutions can meet expectations on safety, the student experience and teaching standards
  • Looking beyond Covid: Exploring the growing competition from other countries on international student recruitment and how the UK can adapt to changing patterns on international student mobility
Andy Howells
Andy Howells
Assistant Director, External Affairs
Universities UK International
Confirmed
11:30 am
Top Tips for Enhancing Recruitment by Showcasing an Outstanding International Student Experience
  • Exploring the outcomes from UKCISA’s roadmap report ‘Delivering a world-class international student experience’ and outlining how you can make your organisation as attractive as possible to prospective international students
  • Examining how institutional performance on international student experience determines global competitiveness
  • Assessing UKCISA’s recommendations on improving flexibility in the visa and immigration system to support access to UK higher education
  • Improving the evidence base on international student recruitment and providing tips around how the UK can enhance its position as the most welcoming place to study globally
  • Brexit and Beyond: outlining how a future international student friendly immigration system would deliver an improved customer journey for international students
Anne Marie Graham
Anne Marie Graham
Chief Executive
UK Council for International Student Affairs (UKCISA)
Confirmed
11:50 am
International Student Admissions Trends: What is the Data Telling Us and How Should We Prepare for 2021?
  • Outlining the impact of Covid-19 on international student enrolment in 2020 and looking at how the UK HE sector should respond
  • How did the UK fare globally in recruiting international students during the pandemic?
  • What was the impact on the USA and how did this support the UK market?
  • How did Covid-19 impact students’ decision-making on courses, institutions and remote learning?
  • The long term prognosis: What can we expect from EU applicants, as well as the fastest growing markets in South Asia, the Middle East and North Africa?
  • How can we expect the UK’s status as a host destination to evolve in the future?
Sarah Barr Miller
Sarah Barr Miller
Head of Insight
UCAS
Confirmed
12:10 pm
Interactive Questions and Ideas Session

Use our Conference platform to pose your live questions to speakers, share your ideas with fellow delegates via our chat function and participate in our new session polling.

12:30 pm
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

1:30 pm
How to Deliver an Effective International Student Recruitment Campaign Post-Brexit

This case study session will explore key challenges the University of Sussex faced in seeking to deliver ambitious plans in its growth of international student recruitment as part of it 2025 internationalisation strategy and how the institution sought to overcome these challenges especially in light of changes to the immigration system.

  • Outlining the key pillars to expanding the international reach and reputation of the university in competitive markets
  • Matching the aspirations of prospective international students and communicating effectively on Brexit
  • Embedding problem-solving and objection handling over Brexit into recruitment campaigns
  • Showcasing plans to deliver growth amid changes to the immigration and visa system in 2021
Martin Hookham-Simms
Martin Hookham-Simms
Head of International Office
University of Sussex
Invited
1:50 pm
Communicating with International Students: Market Segmentation and Bespoke Campaigns

In competitive global markets, it is becoming increasingly challenging to offer a distinctive offering which delivers impact. This session will explore how marketing leaders can refine their approach to market segmentation.

  • Building a recruitment campaign around bespoke country-specific messaging
  • Understanding the marketing channels that work (and don’t) in international markets
  • Breaking into new markets: exploring effective market segmentation for new audiences
  • Delivering value: Exploring where a bespoke marketing approach actually delivers impact
Jen Foster
Jen Foster
International Marketing and Communications Manager
University of Sheffield
Invited
2:10 pm
Case Study: Maximising Enrolment Intake for the January Admission Cycle
  • Learning lessons on resource deployment and campaign design following a disappointing September intake which failed to meet ambitious recruitment targets
  • Transforming the delivery of campaigning by delivering a low-budget, but highly bespoke campaign focussed on targets markets in India and Nigeria
  • Delivering a digital campaign through Facebook and social media channels to drive traction and improve engagement with the teams central messaging
  • Designing a new research-focussed approach to meet the expectations of local markets and maximise return on investment with a limited budget
  • Executing a highly impactful January recruitment cycle with a 26% rise in enrolments and the formation of a new model for future January admission campaigns
Dawn Munro
Dawn Munro
International Marketing Manager
Edinburgh Napier University
Invited
2:30 pm
Refreshments and Networking Break
2:50 pm
OfS Update: Working in Partnership to Improve the International Student Experience

As the number of international students accessing UK higher education increases, HE providers will need to develop impactful and innovative activity to support these students to succeed. This session will consider:

  • The role of the Office for Students (OfS) in enabling this;
  • The importance of understanding ‘what works’ in ensuring students from across the world are able to receive a fulfilling experience in the UK;
  • What longer term lessons can be learnt from how providers have responded to the coronavirus pandemic;
  • How OfS can work in partnership with others to drive further improvement and change.
Jennifer Allen
Jennifer Allen
Access and Participation Manager
Office for Students (OfS)
Confirmed
3:20 pm
Roundtable Discussions: 600,000 International Students by 2030. How Do We Get There?

In these interactive roundtable discussions, participants will have the opportunity to share their ideas and insights on driving international student recruitment growth within new international markets and exploring how the sector can meet the target of hosting 600,000 international students by 2030.

Participants will be able to choose one roundtable discussion to take part in:

A: How to Break into New International Markets: Delivering Impactful Campaigns

B: Navigating Brexit: How can Institutions Support a Return to Growth in the EU Market?

C: Global Competition: What does the UK have to do to Remain a Top Host Destination in 2030?

4:00 pm
Conference Close, Virtual Networking and Live Delegate Meet Ups

Following the event, you will still have the opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections and tour our real-time resources and content.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

Audience

This Conference is designed specifically for the higher education sector. Those in attendance will include:

  • Directors of International Recruitment
  • Directors of Marketing
  • Heads of Undergraduate Recruitment
  • Heads of International
  • International Recruitment Managers
  • International Recruitment Officers
  • International Marketing Managers
  • Deans and Associate Deans

Pricing

  • Online Conference (HE and Public Sector)
    £295 + VAT
  • Online Conference (Private Sector)
    £395 + VAT
For group discounts and enquiries about your registration please contact us on 020 3770 6580 or enquiries@insidegovernment.co.uk