Overview

19 Jan, 20229:00 am-1:30 pm20 Jan, 20229:00 am-1:00 pm
Online Conference

This event will focus on how organisation’s across the public sector can improve their communication channels with the public to ensure outstanding service delivery and improved engagement. Delegates here will explore how digital transformation throughout the pandemic has accelerated change in the way services are delivered and to communicate ongoing improvements. Alongside this, best practice case studies and expert speakers will share innovative strategies for effective communication practices, building trust with the public and developing skills for crisis response.

Online Experience

  • AI Match Making Networking and Live Delegate Meet Ups
  • Replay Functions so you Never Miss a Session
  • Live Chat, Questioning and Polling Tools
  • Real Time Resources and Presentations
  • Topic Based Discussion Groups
  • Next Generation Conference Engagement Platform

Agenda

  • Day 1
  • Day 2
9:00 am
Your Tour of the Online Platform

Before proceedings get underway, this short explainer session will explore how you can get the most out of our new next generation Conference platform.

 

Our IG Team will run through how to make virtual connections, creating networking meet ups, accessing content on demand and how to use our new Q&A, chat functions and virtual polling tools.

9:30 am
Chair’s Welcome Address
Rudiger Theilmann
Rudiger Theilmann
Senior Lecturer
Leeds Beckett University
Invited
9:40 am
Using Communications to Build a Strong Bridge Between your Local Authority and Your Local Communities
  • Consider what the future of internal and external local authority communications looks like, including the post-pandemic standard for accessibility and inclusion
  • Reflect on the vital role digital communications have played throughout the pandemic, the impact this has had on residents and stakeholders, and why you should plan to continue to capitalise on the rapid pace of development
  • Share how to embed resilience into your local authority’s engagement and communications strategy to ensure it can endure throughout challenging times
  • Offer guidance on how to ensure that your local authority is delivering excellent communications, engaging residents in decision making processes and effectively meeting the needs of individuals and communities
Alix Mcfarlane
Alix Mcfarlane
Chair
LGComms
Confirmed
10:20 am
Cabinet Office Update: Government Communication Plan 2021/22

This keynote session will:

  • Explore how the Government’s Communication Plan 2021/22 plans to ensure that the money, powers and trust vested in the Government are utilised most effectively
  • Share insights into the communication strategies the government will adopt to place collective communication at the centre of recovery and the build back better agenda
  • Offer key guidance on ‘Reshaping the Government Communication Service’, what this means for government communications, and the key role that inter-department communications will play
  • Consider the impact of the COVID-19 pandemic on the government’s communication strategy, specifically relating to the pace and flexibility of responses, and to ensure that the people they serve are central to any future changes.
Alex Aiken
Alex Aiken
Executive Director
Government Communications Service
Invited
11:10 am
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections, tour our real-time resources, and content and take part on discussions via the tailored channels.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

11:30 am
Case Study: Building Strong Internal and External Communications and Engagement Strategies

In this session Claire Whitelaw will:

  • Share insights into some of the key initiatives that have formed Durham University’s internal and external communications strategies
  • Offer guidance on how Durham built strong relationships with local government and local organisations to ensure effective communication across all areas of student interaction
  • Draw upon some of the challenges that Durham University have faced with engagement, offering guidance on how they overcame this by strengthening their digital engagement strategy
Claire Whitelaw
Claire Whitelaw
Head of Communications and Engagement
Durham University
Confirmed
12:00 pm
Keynote: Capacity Building in Public Sector Engagement and Strategic Communication

This session will:

  • Address the role of public relations in underpinning successful communication strategies with local government
  • Reflect upon the impact of COVID-19 on public sector communication and looking to the future, sharing guidance on the most effective methods of capitalising on the momentum for change born from the pandemic
  • Compare public sector and private sector communications techniques, drawing upon strengths of corporate communications that can be effectively utilised by your local authority

This session will include time for questions and answers.

Simon Jones
Simon Jones
Executive Director of Communications
Westco
Confirmed
12:40 pm
Interactive Workshop: Improving Engagement and Communications Across the Public Sector by Understanding Behaviour Change

In this session you will:

  • Gain key insights into the cutting-edge interdisciplinary research into behaviour change currently underway, gaining an improved understanding of how your service users interact with your organisation, as well as the world around them
  • Use these insights to reflect upon the challenges your organisation faces with engagement and communication, considering how you can adapt you communication strategy to better meet the needs of your service users
  • Develop an enhanced understanding of the ways in which understanding and changing the way your organisation interacts with people will improve health, wellbeing and positively affect the outcome of interactions
Professor Elizabeth Stokoe
Professor Elizabeth Stokoe
Professor of Social Interaction
Loughborough University
Confirmed
1:40 pm
Chair’s Close
Rudiger Theilmann
Rudiger Theilmann
Senior Lecturer
Leeds Beckett University
Invited
9:00 am
Your Tour of the Online Platform

Before proceedings get underway, this short explainer session will explore how you can get the most out of our new next generation Conference platform.

Our IG Team will run through how to make virtual connections, creating networking meet ups, accessing content on demand and how to use our new Q&A, chat functions and virtual polling tools

9:30 am
Chair’s Welcome Address
Rudiger Theilmann
Rudiger Theilmann
Senior Lecturer
Leeds Beckett University
Invited
9:40 am
Improving Your Communications Strategy to Reach and Engage ‘Hard-to-Reach’ Groups

This session will:

  • Explore strategies to identify and engage with hard-to-reach service users, such as people with disabilities, people from non-white ethnic backgrounds, the elderly, and those on lower incomes
  • Critically analyse how poor communication can disengage individuals and prevent them from accessing public services, addressing the integral role of information linguistic and semantic choices
  • Reflect upon the differences in approaches required depending on your target audience, gaining key insights into how to tailor your communication and engagement strategies to ensure positive outcomes
  • Share the 7 key ingredients for engagement as well as a toolkit for maximising impact when rethinking your communications strategy

This session will include time for questions and answers.

Stephen McCulloch
Stephen McCulloch
Director of Communications
Good Governance Institute
Confirmed
10:10 am
Public Perceptions of Local Government Communication during COVID-19: ‘Beyond Us and Them’

This keynote session will:

  • Draw upon the findings of the ‘report published in August, exploring how the public received local authority communications on Covid-19
  • Highlight key areas where local authorities were perceived as lacking, such as credibility, honesty, and empathy, and consider how these issues can be addressed through future communications and engagement strategies
  • Provide communications experts with a clearer understanding of the needs of the population when it comes to local authority communications, such as accessibility and the varying needs of both the individual and the community

This session will include time for questions and answers.

 

Jo Broadwood
Jo Broadwood
Chief Executive
Belong – The Cohesion and Integration Network
Confirmed
10:40 am
Case Study: Responding to Covid-19 and Taking Challenges in Your Stride - Tower Hamlets Community Engagement Strategy 2018-21

This session will:

  • Reflect upon the success of Tower Hamlets Community Engagement Strategy, specifically how this has changed since 2018 as it responded to COVID-19
  • Share insights into how the strategy was formed, which aims were prioritised, and how Tower Hamlets gathered the evidence base to inform these decisions
  • Using lessons learned from overcoming the challenges that they faced, Andreas will offer guidance on how to create and deliver a strong communications strategy to increase engagement with your service users
  • Offer you a clear strategy to build an engagement and communications strategy in your local authority

This session will include time for questions and answers.

Andreas Christophorou
Andreas Christophorou
Director of Communications and Marketing
London Borough of Tower Hamlets
Invited
11:10 am
Break, Virtual Networking and Live Delegate Meet Ups

Your opportunity to make the most of the virtual Conference, meet up with fellow delegates, make connections, tour our real-time resources, and content and take part on discussions via the tailored channels.

Don’t forget if you’ve missed a session, you can use our replay functions, so you can watch all the content on demand at a time that suits you.

11:40 am
Case Study: Bournemouth, Christchurch and Poole Council - ‘What Is Effective Engagement and How Can it be Measured?’

This session will:

  • Draw upon BCPs own recent consultation period with its residents and communities on their engagement and communication strategy, offer guidance on how to ensure that your service users are at the heart of the decision-making processes
  • Share insights into how BCP involved ‘hard to reach’ individuals and communities into the consultation and advice on how you can nurture these relationships
  • Reflect upon both the positive and negative impact of COVID-19 on BCPs engagement and communication with its residents and communities and, using critical analysis, highlight key things that they would do different were they given the opportunity

This session will include time for questions and answers.

Cllr Jane Kelly
Cllr Jane Kelly
Lead Member for Community Engagement
Bournemouth, Christchurch and Poole Council
Confirmed
12:10 pm
Surrey County Council Case Study: Effectively Delivering Strategic Communications and Building Engagement with Residents

In this session you will:

  •  Gain insights into the challenges facing Surrey County Council and how they have implemented innovative strategies to overcome these
  • Consider the key focuses of Surrey County Council’s communication and engagement transformation at the start of the process versus now, reflecting on how this vision changed and responded to the challenges the council faced

 This session will include time for questions and answers.

Catherine Jevans
Catherine Jevans
Communications Community Engagement Manager
Surrey County Council
Confirmed
Mike Stringer
Mike Stringer
Head of External Communications
Surrey County Council
Confirmed
12:40 pm
Case Study: Birmingham City Council - Making Engagement Accessible for All

In this session you will:

  • Learn about Birmingham City Council’s Covid-19 communications response, including their 12-point plan, and why communication, engagement and relationship building were central
  • Explore the BCC’s Public Health Division’s communication and engagement aimed at better supporting disadvantaged communities throughout the pandemic, particularly LGBTQ+, BAME and disabled communities and individuals
  • Gain an enhanced understanding of how to effectively build relationships with community groups and community-based charities to identify hard to reach individuals and groups, as well as the best ways to engage with them

This session will include time for questions and answers.

Eleri Roberts
Eleri Roberts
Assistant Director for Communications
Birmingham City Council
Invited
1:10 pm
Working Better Together with Charities: Improving Local Authority Engagement and Responsiveness

In this session you will:

  • Explore the relationship between charities and local authorities, how this has changed over time and the impact of the pandemic on this
  • Considering the rise in the number of charities working with local authorities to deliver essential services throughout the pandemic, challenge the status quo of what this relationship looks like and how charities and local authorities can better work together in future to ensure best practice
  • Critically analyse the findings of the ‘Respond, recover, reset: the voluntary sector and COVID-19’ survey, exploring the challenges of local authority and charity working and how this impacted communication and engagement with residents and stakeholders

This session will include time for questions and answers.

Alex Farrow
Alex Farrow
Head of Networks and Influencing
NCVO
Invited
1:40 pm
Chair’s Close
Rudiger Theilmann
Rudiger Theilmann
Senior Lecturer
Leeds Beckett University
Invited

Audience

  • Heads, Directors and Managers of Communications
  • Culture, Digital, Employee Engagement
  • Change Management Leads
  • Heads of Community Engagement
  • Heads of Crisis Communication
  • Heads of Customer Service
  • Customer Service Managers
  • Heads of Marketing
  • Heads of Strategy
  • Press Officers
  • Heads of Digital
  • Digital Transformation Leads
  • Heads of Campaigns

Pricing

  • Public Sector Rate (Local & Central Gov)
    £295 + VAT
  • Voluntary Sector (Large - £1Million+ Annual Income)
    £245 + VAT
  • Voluntary Sector (Small- Under £1Million Annual Income)
    £195 + VAT
  • Private Sector
    £395 + VAT