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Florence Orban is the Head of Strategy and Digital Transformation at St. John Ambulance, leading a 3-year transformative programme and investment for our digital estate. A 2017 Business Insider Top 100 Tech people, she is a co-founder of Wayfindr, a global standard and open demo app for audio navigation systems that enable vision impaired people to navigate indoors using their smartphone. Wayfindr is her third start up. She was previously the Director of Corporate Development at the Royal Society for Blind Children and CEO of the National Skills Academy for Sport. She is a trustee of the Education & Training Foundation. She has a passion for developing user centred innovation and supporting disadvantaged people through lifelong learning. Educated in France and the US, Florence started in advertising and her career has focused on corporate development and innovation.