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Keith Baldock has been road safety officer with Brighton & Hove Council for 12 years. He works with Sussex Safer Roads Partnership and chairs the RSGB SE regional meetings. A small Unitary Authority, B&H has won several government bids to enhance active travel. This has enabled an evolving project – Share the Roads, Brighton & Hove – targeting factors involved in collisions with vulnerable road users, 70% of the city’s KSI total. He’s enjoyed working with a wide range of partners, using data and research from others, limited budgets to trial pragmatic actions with others in the city to minimise road risk.