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Stuart Reid is Head of Insights and Direction at Transport for London. He has 28 years experience in transport and human behaviour and has led a variety of projects to develop policy and practical guidance documents such as the National Cycling Strategy, the Manual for Streets and the DMRB standard for Non Motorised User Audit. He developed and implemented the strategy for demand management around the London 2012 Games and at TfL is responsible for safety strategy and the Vision Zero programme.