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Susan Finnegan

Commercial & Partnerships Director, The Good Business Festival - Culture Liverpool, Liverpool City Region Combined Authority

An award winning professional for the Eventex No1 UK Creative Agency (15th position globally) and key member of the team behind Liverpool’s 2008 European Capital of Culture celebrations, with extensive knowledge and experience across the following disciplines:

Fundraising | Major event delivery |Sponsorship | Media partnerships | Major Bids| Global brand partnerships | Corporate development | Marketing & communications | PR | Destination positioning | Brand activation | Inward investment | Client entertainment & corporate hospitality | Commercialisation in public sector | Leadership

I believe I am an established, highly regarded figurehead for the city’s fundraising activity, and LGA recognised expert of income generation. I have a proven track record of generating £8m+ 2012-2021. My work has directly contributed to Liverpool’s economic growth and inward investment in excess of £100m.

I am a highly organised, personable professional with excellent leadership skills and ability to encourage, motivate and engage staff, creating a strong team dynamic.

I have experience of developing and leading a transformational high performing sales team, embedding a fundraising culture and instilling institutional commercial acumen.