Date & Time
Tuesday
7th May, 2024
9:30 AM - 4 PM
Venue
Online
Availability
Limited Spaces Available
Purchase
Overview
Diversifying and increasing income isn't just a necessity; it's the number one priority for charities, to remain sustainable and fulfil their purpose. It is vital that organisations across the third sector improve and innovate the ways they generate funds, in response to increased competition, the cost-of-living crisis and reduced public funding. The ability to generate commercial income offers a strategic means of adapting to these challenges, ensuring resilience in the face of uncertainties.
This Develop a Successful Income Generation Strategy For Your Charity online event provides a deep-dive into the recent trends and changes in charity income, and outlines the crucial ethical and regulatory standards you must adhere to when generating income. This comprehensive programme equips you with innovative and proactive tools to effectively diversify your income streams and improve your organisations financial resilience.
Reframe your fundraising strategy to remain competitive and authentic in your fundraising and learn how to successfully fulfil your charity’s mission, whilst generating alternative sources of income. Gain best practice for proactively identifying and mitigating the risks associated with income generation and receive key insights into ensuring your charity achieves financial sustainability. Understand how you can create and implement a robust and innovative advanced engagement strategy for future donors.
Leave the day with strategic and proactive fundraising strategies, and a robust income generation strategy aligned with your charity’s mission. This strategy will reflect a nuanced understanding of recent trends, diversification methods, and the potential for commercial income. By the end of the programme, you will take away key learnings, knowledge and insights which will ensure your charitable organisation not only survives but thrives in the ever-evolving funding landscape.
Learning Objectives
Explore the recent trends and challenges in funding in the third sector
Outline how your organisation can meet the regulatory standards of the charity commission and fundraising regulator
Reframe and transform your fundraising strategies and boost donor engagement
Gain practical and innovative methods for generating commercial income
Adapt a proactive approach to managing the risks and rewards of income generation
Learn how to effectively leverage digital tools to enhance the efficiency and impact of fundraising efforts
Develop an ambitious income generation strategy for your charity that aligns seamlessly with your mission
Lead Trainer
Stuart Riddington
Managing Director, Bluewater
Agenda
9:25 am
Logging on and Accessing the Platform
9:30 am
Trainer’s Welcome and Clarification of Learning Outcomes
House keeping
Introductions
Objectives and meeting your learning needs
10:00 am
Navigating the Landscape of Income Generation
Examine the recent trends in public funding and income generation for charities
Grasp the regulatory expectations and requirements which impact charities as they diversify income sources
Analyse the factors affecting charities' income generation, including economic downturns, the rising cost of living, and intensified competition for donations
Outline the importance of ethical fundraising practices and compliance with relevant regulations
10:45 am
Embracing Digitalisation
Understand how to embrace digital storytelling as a more effective strategic tool for donor engagement
Explore how you can diversify your fundraising income with digital fundraising
Learn innovative digital marketing techniques that attract increased donations and broaden your charity's impact
Enhance how you utilise data, strategically tailoring appeals and improving donor engagement for optimal fundraising outcomes
Improve your communication strategies and strategically personalise interactions to meet the preferences and expectations of donors
11:30 am
Break
11:45 am
Transforming Your Fundraising Strategy
Improve your skills to develop more compelling and effective fundraising campaigns which elevate giving levels
Gain innovative and practical strategies to diversify fundraising methods
Learn how to utilise your existing resources and create an impact with what you have
Create more effective fundraising campaigns that drive impactful results
Learn how to successfully align fundraising strategies with your organisations mission, ensuring sustained success
Acquire methods for better engaging donors, and developing relationships that foster commitment and continued support
12:30 pm
Lunch
1:15 pm
Generating Commercial Income whilst Maintaining Your Mission
Understand what commercial income is and why diversifying your revenue streams increases financial sustainability
Gain innovative methods of generating commercial income and strategically evaluate their effectiveness for your organisation
Evaluate if commercial income is right for your charity through an assessment of key factors: values alignment, existing assets, available financial investment, and current culture and competencies
Implement effective income generative initiatives which align with your organisations mission and maximise social impact
Balance social impact and financial sustainability strategically, for long term success
2 pm
Mitigating Risks and Maximising Rewards
Outline the regulatory standards you must adhere to when generating income
Understand the reputational and financial risks associated with income generation initiatives
Learn how you can effectively minimise your initial exposure when generating income
Explore how to successfully identify and mitigate risks while optimising rewards associated with income generation
Develop contingency plans for unexpected challenges, proactively developing strategic responses that minimise disruption and optimize recovery
Explore how to foster resilience in fundraising efforts and ensure your organisation withstands challenges
2:45 pm
Workshop: Develop a Resilient Income Generation Strategy
This interactive session gives delegates the opportunity to reflect on their individual organisations and draft an income generation strategy tailored to their mission, drawing together all the learning accumulated over the day to ensure you have the knowledge and skills to increase your funds.
Re-evaluate and clarify your charity’s goals for the next five years
Establish your donor demographic and comprise ways of broadening your reach
Consider the assets your organisation can utilise for diversified and resilient income streams
Explore financially viable opportunities for new income streams and adapt a strategic approach to ensure they remain innovative and relevant
Devise how to harness technology to improve engagement and the success of your fundraising efforts
Reframe your fundraising strategy to remain competitive
3:45 pm
Closing Remarks and Q&A
4 pm Training Close
*programme subject to change
Pricing
Public and Third Sector
£345 + VAT*
*Registered charities may use discount code EBVIR20 for an extra £20 off
Private Sector
£445 + VAT